For the last couple of years, I`ve attended a dozen of travel conferences as a keynote speaker and panel participant. And what I noticed is rather interesting. One of the popular topics among the various discussions is the domination of search engines (especially Google) in the travel industry. One more trendy topic is the use of travel aggregators.
Experts have different opinions, but the majority agrees on one thing: loyalty to famous brands almost does not exist. Quite often, tourists make a decision based only on the pricing policy. As a result they are becoming victims of monopolies, rarely remain loyal to top brands (often due to personal wealth). In fact, only a tiny percentage of people remain committed to a particular hotel chain, airline or car rental company. Let`s take a look at several examples.
Continue reading the article on my Medium Blog via the link :Planning your vacation in two click. How online tools and platforms are disrupting the travel industry